Episode 64
How to Write a Relevant Sales Cadence That Converts
Messages only resonate if they’re appropriate for the prospect - and there isn’t just one type of prospect.
To win people over, you need to understand where they fit in the hierarchy and how to speak their language. That means creating relevant messaging sequences for the two types of contacts you’ll encounter.
In this show, we’ll show you how to make this as streamlined and effective as possible.
You'll Learn:
- How to segment your contacts into two groups, and why it matters
- The best messages and channels to use for those below the power line
- How to craft relevant messaging for those above the powerline
Today's Speakers:
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