Episode 63
How to Build an Effective Sales Playbook: Strategies and Best Practices
You don’t have to sell from scratch every time you pursue an opportunity.
Instead, you can build a playbook that helps you stay on track, overcome challenges, and handle any event the right way.
If you’ve never built a playbook before - or if you want to seriously upgrade what you already have - then this show on top-level playbook construction is for you.
You'll Learn:
- How to use a simple but proven foundation for your playbook
- Essential plays every playbook should contain (and when to use them)
- How to be flexible so you can overcome any obstacle that comes your way
Today's Speakers:
James Buckley and Melanie Fellay
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