Episode 403
Listen to Two Sales Pros Prospect Live
Selling to technical buyers is a different ball game than selling to marketing and sales pros, and requires a unique approach.
In this Daily Sales Show episode, industry experts, Rod Baptista (SaaS) and Brandon Lecoq (Cyber Security) will share their proven strategies for engaging those on the technical side of an organization. You’ll learn how to tailor your pitch, capture attention, and effectively position your offerings to capture the interest of these high-value, tech-savvy decision-makers.
Whether you're new to selling in the technical arena or looking to refine your technique, you'll gain practical insights and actionable tactics to enhance your sales game and book more meetings.
You'll Learn:
- Key factors that influence technical buyers' decisions
- Effective prospecting strategies to grab their attention and secure meetings
- Talk tracks and email templates for engaging technical prospects
The Speakers:
Will Aitken, Rob Baptista, and Brandon Lecoq
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