Episode 11
How to Test and Improve Cold Email Deliverability
Google recently dealt a blow to cold email warm-up services by removing access to its API - the method these services used to help improve cold email deliverability.
The ramification: your delivery rates could drop, making a vital tool - cold email - less effective and profitable.
What does this really mean for sellers, and how can you adapt? In this episode, we’ll answer those pivotal questions.
You'll Learn:
- Everything you need to know about Google’s API decision
- Steps to take today to improve email deliverability
- Why improving personalization is necessary - and how to do it
Today's Speakers:
Adrian Cea, Jed Mahrle, and Rocco Savage
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