Episode 654
How to Run Multi-Channel Prospecting That Converts
Most sellers say they are multi-channel, yet prospects still ghost them.
James Buckley was joined by Donald Kelly and Charlotte Lloyd to show how to actually coordinate email, calls, LinkedIn, and a fourth channel so every touch builds on the last. This show reframed multichannel as a coordination problem, not a volume problem.
You will learn how to decide which channel to start with based on real signals, how to keep one clear storyline across formats, and how to use channel switches as pattern interrupts when prospects say “send me information” or go quiet. The focus is on fewer, better touches that feel intentional instead of repetitive.
By the end of the show, you will leave with a simple multichannel sequence you can run this week, plus clear rules for when to keep going, when to pause, and how to restart conversations without sounding desperate or annoying.
You'll Learn:
- How to coordinate email, calls, LinkedIn, and other channels into one system
- How to choose the right channel first using signals instead of habit
- How to restart stalled conversations using pattern interrupts across channels
The Speakers:
James Buckley, Charlotte Lloyd and Donald Kelly
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