A Modern Prospecting Playbook for Sellers

Prospecting looks different in 2025 but the fundamentals still matter.

Learn exactly which prospecting tactics are still driving results today, which outdated approaches to drop, and how to use AI to work faster without losing the human touch.

We covered what’s working across cold calling, multi-channel outreach, and targeted personalization, then showed you how to pair those tactics with AI tools that speed up research, surface insights, and help you create more relevant messaging.

Leave knowing how to build a modern prospecting workflow that saves time, keeps your outreach fresh, and helps you connect with more buyers without relying on overused templates or outdated playbooks.

You'll Learn:

• Prospecting tactics that still work in 2025 (and what to stop doing)
• How to use AI to research, personalize, and scale outreach effectively
• How to build a modern, multi-channel prospecting workflow that connects with today’s buyers

The Speakers:

Jason Bay, Leslie Douglas, and Leslie Venetz

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Thank you to our sponsors: ZoomInfo and Sales Assembly