Episode 463
5 Steps to Use Referrals to Book More Meetings
Referrals are the best way to earn new business, with the strongest conversion rates. According to Nielsen, 92% of consumers worldwide trust a personal recommendation more than any other marketing channel.
So how do you secure referrals, and what do you do when you get them? Ben Wright, VP of Revenue at Sendspark, has developed the strategy you need.
Watch and learn about the 3 types of referrals - how to ask for them, and the 5 steps to take when you get one. He also disclosed the most common mistakes you can avoid, how to overcome networking pitfalls, and how to leverage your network appropriately.
You'll Learn:
- How to ask for referrals without pressuring your network connections
- 5 steps to take to make the most of the referrals you’ve received and earn their business
- Mistakes to avoid, both when asking for a referral and when acting on it
The Speakers:
Jed Mahrle and Ben Wright
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