Episode 131
Relevance vs Personalization: What Converts on Cold Emails
Join us for this Daily Sales Show episode where Julia Carter and Heidi Briones discuss the keys to crafting the perfect email: relevance or personalization.
Julia will show you how tailoring your message to what matters to your client, such as interests or challenges, can make your email stand out. While Heidi will explain why personalizing your emails to each client can create a deeper connection.
You’ll walk away with an understanding of which strategy is right for you and how to write emails your clients won’t ignore.
You'll Learn:
- Differences between relevance and personalization email strategies
- Real-world examples of both
- How to pick and apply the best approach
The Speakers:
Leslie Douglas, Julia Carter and Heidi Briones
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