Post-Event Follow-Up That Books Meetings

Attending events is only half the battle. Without the right follow-up, even the hottest leads can go cold.

Laura Erdem shared strategies to turn post-event conversations into real pipeline. Learn how to segment leads, spot buyer signals, and document key insights that make follow-up personalized and impactful.

We covered crafting sequences that stand out in crowded inboxes, timing outreach for maximum response, and using multi-channel touchpoints like email, LinkedIn, and even voice or video messages.

Also see how to leverage event content and shared takeaways to move prospects from “nice to meet you” to booked meetings.

You'll Learn:

1. How to identify real buyer signals and prioritize leads from events
2. Techniques for multi-channel follow-up sequences that get replies
3. Ways to leverage event content to accelerate meetings and pipeline

The Speakers:

James Buckley and Laura Erdem

If you want to catch The Daily Sales Show live, join here

Follow Sell Better to get the latest actionable tactics from sales pros at the top of their game

Explore our YouTube Channel

Thank you to our sponsors: Gong