Episode 367
Personalization vs. Relevance: Find Out Which to Use in Cold Emails
Two things that work best in cold email outreach: relevance and personalization.
But do you know how to choose which one to use?
Some experts say relevance is more important, but others insist that personalization is what matters most. We’re bringing in two experts, one from each side of the fence, and they’re writing LIVE emails so you can see for yourself.
Learn how to write personalized and relevant emails, steal their real-world examples, and hear their take on what is important to include in every message.
You'll Learn:
- Key differences between relevance and personalization
- How to pick and apply the best approach
- Real-world examples for both approaches
The Speakers:
Leslie Douglas, Dariia Gerasymova and Patrick Trumpi
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