How to Use AI to Strengthen Your Outbound

AI can either give reps hours back each week or quietly make their outbound worse.

In this Daily Sales Show episode, we broke down how strong sellers decide what to automate and what to keep human. Instead of chasing every new tool, you will learn how to protect message quality, improve execution, and reclaim selling time with a small number of trusted workflows.

We also looked at a practical example of AI coaching in action, including how tools like ZoomInfo’s Henry AI Coaching Agent can analyze real sales calls and provide structured feedback. The goal is not to replace human judgment, but to strengthen it. When used correctly, AI can help you catch deal killing moments, refine talk tracks, and walk into your next call more prepared.

By the end of the show, you will leave with a clear decision framework, a handful of proven automation workflows, and a smarter way to integrate AI into your day without losing control of your messaging.

You'll Learn:

• How to decide what to automate and what to keep human so AI improves execution instead of hurting response rates
• Proven AI workflows that save hours each week without adding complexity
• How to use AI call analysis tools like Henry to improve talk tracks, tighten messaging, and take better next actions

The Speakers:

James Buckley and Samantha Lowery

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