Episode 671
How to Build Objection Confidence That Actually Converts
Scripted comebacks don't build trust. They break it. When reps default to canned responses, prospects feel managed, not understood, and the conversation shuts down.
Objections aren't obstacles to overcome, they're signals to decode. The goal is to understand what's really behind what prospects say and respond in a way that moves the deal forward.
We broke down the objections reps face most, what prospects actually mean when they say them, and the specific language you can use to address them with confidence. From "send me an email" to "we already have a solution," she covers the real responses, not the rehearsed ones.
Learn how to build lasting objection confidence through call reviews, low-stakes practice, and the kind of repetition that internalizes responses instead of just memorizing them.
You'll Learn:
- Why "handling" objections is the wrong mental model and what to do instead
- Practical language and frameworks for the objections reps face most
- How to build objection confidence through repetition, call reviews, and coaching
The Speakers:
James Buckley, Nia Secker, and Lauren Reeves
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