Episode 521
Expert Techniques for Selling to the C-Suite
Getting in front of C-level execs is one thing. Converting those meetings into deals is something else entirely.
Chris Orlob reveals the strategies that work when selling to the C-suite. Learn the key principles that separate successful executive conversations from failed pitches – from articulating business problems better than executives themselves, to maintaining the right tone and positioning throughout the sales cycle.
He gave practical frameworks for everything from cold calling executives to running demos that focus on solving problems rather than showcasing features.
You'll Learn:
- How to craft opening lines that capture executive attention
- Ways to position your solution through the lens of business problems
- Strategies for maintaining continuity of power in executive relationships
The Speakers:
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