Episode 467
Expert Techniques for Selling to the C-Suite
What makes a C-suite executive stop, read, and respond to a sales message?
Scott Leese and Jonathan Lister joined us to reveal the true priorities and pain points driving executive decision-making. Discover outreach messaging that instantly resonates with top leaders, navigate conversations that drive action, and position yourself as a trusted advisor instead of just another sales rep.
Watch and learn the frameworks for engaging with the most challenging audience in the room, from initial outreach to closing the deal.
You'll Learn:
- What truly drives C-suite decision-making today
- Techniques for messaging that instantly grab executive attention
- How to navigate gatekeepers and build momentum toward the close
The Speakers:
Jason Bay, Scott Leese and Jonathan Lister
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